 North America's #1 selling graphite rod. The Lightning Rod built its reputation with a unique combination of strength and sensitivity. Today, the Berkley Lightning Rod IM6 still is the fastest, strongest, and lightest rod in its class. Choose any model, and you'll feel every tick. Every bump. And every bite. Chrome-plated SS304 guides have made the Lightning Rod IM6 lighter, stronger, and more sensitive than ever.
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$34.95
Sale Price: $29.99
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 Maximum graphite performance. The incredibly lightweight IM7 blank features Multi-Bias Laminate lay-up construction, which incorporates several graphite patterns individually rolled to maximize fiber alignment and reduce pattern overlap. This reduces the amount of graphite needed to produce a performance action, reduces the rod's overall weight, and enhances its sensitivity. Concept guide spacing improves sensitivity and blank strength, and the SS304 guides are 20 percent tougher and up to 55 percent lighter than conventional guides. Exclusive calibrated lock-down reel seat precisely and securely controls reel seat tensions.
$99.99
Sale Price: $71.99
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Maximum graphite performance. The incredibly lightweight IM7 blank features Multi-Bias Laminate lay-up construction, which incorporates several graphite patterns individually rolled to maximize fiber alignment and reduce pattern overlap. This reduces the amount of graphite needed to produce a performance action, reduces the rod's overall weight, and enhances its sensitivity. Concept guide spacing improves sensitivity and blank strength, and the SS304 guides are 20 percent tougher and up to 55 percent lighter than conventional guides. Exclusive calibrated lock-down reel seat precisely and securely controls reel seat tensions.
$94.99
Sale Price: $63.99
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 Maximum graphite performance. The incredibly lightweight IM7 blank features Multi-Bias Laminate lay-up construction, which incorporates several graphite patterns individually rolled to maximize fiber alignment and reduce pattern overlap. This reduces the amount of graphite needed to produce a performance action, reduces the rod's overall weight, and enhances its sensitivity. Concept guide spacing improves sensitivity and blank strength, and the SS304 guides are 20 percent tougher and up to 55 percent lighter than conventional guides. Exclusive calibrated lock-down reel seat precisely and securely controls reel seat tensions.
$94.99
Sale Price: $63.99
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Maximum graphite performance. The incredibly lightweight IM7 blank features Multi-Bias Laminate lay-up construction, which incorporates several graphite patterns individually rolled to maximize fiber alignment and reduce pattern overlap. This reduces the amount of graphite needed to produce a performance action, reduces the rod's overall weight, and enhances its sensitivity. Concept guide spacing improves sensitivity and blank strength, and the SS304 guides are 20 percent tougher and up to 55 percent lighter than conventional guides. Exclusive calibrated lock-down reel seat precisely and securely controls reel seat tensions.
$79.99
Sale Price: $63.99
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 Developed by top pros with the best actions for specific techniques. IM7 graphite blank with unique carbon fiber orientation pattern creates an extremely resilient yet sensitive rod. Hard chromium SS304 guide system that is 20 times tougher and 55% lighter than conventional aluminum-oxide guides.
$59.95
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 Developed by top pros with the best actions for specific techniques. IM7 graphite blank with unique carbon fiber orientation pattern creates an extremely resilient yet sensitive rod. Hard chromium SS304 guide system that is 20 times tougher and 55% lighter than conventional aluminum-oxide guides.
$49.95
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 Developed by top pros with the best actions for specific techniques. IM7 graphite blank with unique carbon fiber orientation pattern creates an extremely resilient yet sensitive rod. Hard chromium SS304 guide system that is 20 times tougher and 55% lighter than conventional aluminum-oxide guides. One piece rod, 7' medium
$59.95
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 Developed by top pros with the best actions for specific techniques. IM7 graphite blank with unique carbon fiber orientation pattern creates an extremely resilient yet sensitive rod. Hard chromium SS304 guide system that is 20 times tougher and 55% lighter than conventional aluminum-oxide guides
$54.99
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 Developed by top pros with the best actions for specific techniques. IM7 graphite blank with unique carbon fiber orientation pattern creates an extremely resilient yet sensitive rod. Hard chromium SS304 guide system that is 20 times tougher and 55% lighter than conventional aluminum-oxide guides
$49.95
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 Developed by top pros with the best actions for specific techniques. IM7 graphite blank with unique carbon fiber orientation pattern creates an extremely resilient yet sensitive rod. Hard chromium SS304 guide system that is 20 times tougher and 55% lighter than conventional aluminum-oxide guides
$54.99
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 "Fenwick® ELITE TECH rods are the PERFECT Fishing Rods"- Hank Parker. As one of the worlds premier rod builders, at Fenwick® we challenged our Senior Engineers and our Elite Pros to think outside the box, and to design and produce the finest fishing rods ever built, and they overdelivered. They not only built the finest fishing rods made, but they built one to perfectly meet the specific technical needs of each and every fishing technique. Whether you pitch, flip, crank, drop shot, jerk, skip, stroke, jig, worm, carolina rig, spinnerbait, swim bait, or fish frog baits, Fenwick® has built the PERFECT rod to meet your specific need. Each model is designed with unique components to provide maximum performance. Special handles were designed for each fishing application, and the blanks and guides are tuned for maximum strength and sensitivity. Fenwick® ELITE TECH rods are truly perfect fishing rods for every fishing application.
The bait skipping technique requires extreme accuracy. This is achieved by using special blank materials, and fiber orientation methods. The Elite Tech SKIPPIN' SPECIAL rod blank has reduced spine to allow "low to the water" casting techniques. Forehand, backhand, or underhand cast in any position to consistantly place the bait into difficult fish holding zones on every cast.
$199.99
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 State-of-the-art Carbon Veil technology in the world's original graphite rod. The classic, comfortable rods Fenwick® is famous for. When designing the HMG® series, we took a unique approach. Instead of building it action-specific, it's application-specific. The correct action for the proper application. With more than 30 models, you'll find everything from slow to fast actions tailored to their proper use. Exclusive Carbon Veil technology produces a 100 percent high-modulus graphite blank that's lightweight and sensitive. Includes Fuji Hardloy® guides and Fuji reel seats.
$119.99
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State-of-the-art Carbon Veil technology in the world's original graphite rod. The classic, comfortable rods Fenwick® is famous for. When designing the HMG® series, we took a unique approach. Instead of building it action-specific, it's application-specific. The correct action for the proper application. With more than 30 models, you'll find everything from slow to fast actions tailored to their proper use. Exclusive Carbon Veil technology produces a 100 percent high-modulus graphite blank that's lightweight and sensitive. Includes Fuji Hardloy® guides and Fuji reel seats.
$119.99
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 State-of-the-art Carbon Veil technology in the world's original graphite rod. The classic, comfortable rods Fenwick® is famous for. When designing the HMG® series, we took a unique approach. Instead of building it action-specific, it's application-specific. The correct action for the proper application. With more than 30 models, you'll find everything from slow to fast actions tailored to their proper use. Exclusive Carbon Veil technology produces a 100 percent high-modulus graphite blank that's lightweight and sensitive. Includes Fuji Hardloy® guides and Fuji reel seats.
$129.99
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 Fast-taper, fast-action, cross-scrim graphite performance. Some rods just feel right. The Fenwick® HMX™ series, with its true fast taper, happens to be one of them. This allows for faster actions with no weight increase. Cross-scrim IM7 graphite adds strength and balance to the butt section, making the HMX™ series ideal for situations where quick reflex hooksets and light weight are important. The cross-scrim construction also lends exceptional sensitivity and responsiveness.
$84.99
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 Fast-taper, fast-action, cross-scrim graphite performance. Some rods just feel right. The Fenwick® HMX™ series, with its true fast taper, happens to be one of them. This allows for faster actions with no weight increase. Cross-scrim IM7 graphite adds strength and balance to the butt section, making the HMX™ series ideal for situations where quick reflex hooksets and light weight are important. The cross-scrim construction also lends exceptional sensitivity and responsiveness.
$84.99
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 Fast-taper, fast-action, cross-scrim graphite performance. Some rods just feel right. The Fenwick® HMX™ series, with its true fast taper, happens to be one of them. This allows for faster actions with no weight increase. Cross-scrim IM7 graphite adds strength and balance to the butt section, making the HMX™ series ideal for situations where quick reflex hooksets and light weight are important. The cross-scrim construction also lends exceptional sensitivity and responsiveness.
$79.99
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 The pinnacle of Fenwick® performance. You've probably heard promises of the next big thing before. We're not about to make them. We'll let you find out for yourself. Cast any Fenwick® Techna AV®, and you'll realize how remarkable Aramid Veil hoop-fiber technology truly is. And while our Techna AV® series is typified by fast actions, you'll also find a few moderate actions for situations where a softer rod handles better. Rods include Fuji Alconite® guides and Fuji reel seats.
$199.99
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